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Wax London has crept up on me. But, its sudden presence in my work and life is a jump scare I've come to welcome. Building on the work of its competitors to bring men steadily out of exclusively slim fits and navy hues, Wax encourages the modern man to think about patterns, embroidery and – god forbid – colour. I know.
A few months ago I caught up the the label's creative director, Tom Holmes, where he told me that Wax London's vision centres his dream for men to be more lairy, “I want to encourage guys to express themselves; to be a little bit vulnerable; to be a little bit adventurous”. To which I say a hearty and resounding ‘same’.
So, as the patron saint of elevated basics, Wax London's selection is broad and deserves thorough perusal. If, however, you are finding yourself a little short of time in these hectic days, allow me to trawl through the online offering to bring you my favourite bits in a few key categories…
Overshirts
In ol' Blighty, we're pretty au fait with unpredictable weather – especially in the summer months. Enter, then, the almighty overshirt. With a simple cut and a thicker weave, a good overshirt is a throw-on staple primed for seasonal layering… and Wax London is home to a fair few good ones.
Linen suits
It has, I believe, become clear to us all in the last few years just how quintessential a linen suit is. Perfect for sweltering summer weddings and all manner of summertime formal events, a linen suit is a man's best sartorial friend.
Polo shirts
As close to a wardrobe cheat sheet as a man is ever likely to get, throwing on a good knit polo over a white T-shirt or vest is a simple formula for a great outfit. Home to a number of great contenders, Wax London's polo selection is among its most vast and varying. Dive in.
Short-sleeve shirts
Short-sleeve shirts, quite simply, ought to be your sartorial bread and butter right now. From camp-collar shirts to bowling shirts to linen numbers, Wax has a little something for every taste and colour palette. Just add denim.
Long-sleeve shirts
For chillier days, more formal affairs, or simply when you're not feeling like baring the biceps, Wax also has a full catalogue of long-sleeve shirts. Plus, this could be your time to experiment with some embroidery. Off you go.
Jeans
Surely you don't need me to tell you why you need a pair of jeans? A wardrobe essential like no other, reliable denim is the ultimate building block of anyone's arsenal. From slim cuts to loose fits, Wax has a wealth of options for your perusal.
Shorts
No one wants to be the guy trapped in trousers in the sweltering heat. Free the knees with a pair of shorts… and don't panic, they don't need to be itty-bitty Paul Mescal ones just yet.
